Senior Vice President, Corporate Marketing

Pam Kostka reports to the CEO and oversees all corporate marketing activities, including product management, product marketing, and partner development. As Sabrix’s senior marketing executive, Pam drives product strategy and direction and was instrumental in the definition and launch of the company’s new and innovative Managed Tax Services (MTS), the industry’s first outsourced service that provides a full range of automated and managed tax services from tax determination to returns preparation and audit administration. In addition to building the company’s high-volume, low-cost demand generation engine, Pam also staffed and led the initial MTS sales team, bringing SaaS and on-demand best practices to the company and driving the company’s first revenue in the small-to-medium business (SMB) market. Pam brings 20 years of experience in marketing and business development for enterprise software and SaaS solutions.

Prior to joining Sabrix, Pam was Vice President of Marketing at Arena Solutions, where she was responsible for product marketing, field marketing, and business development initiatives.

Pam also served as co-founder and Chief Executive Officer of Visiline, Inc, a provider of Pricing Optimization solutions delivered to global 2000 manufacturing and service organizations. Before Visiline, Pam led strategic marketing initiatives at Extensity, a leading provider of ERM (employee relationship management applications that generated over $35 million in revenue and contributed to a highly successful IPO. Prior to Extensity, Pam was at Connect (acquired by Calico) where she pioneered sell-side and buy-side eCommerce applications.

Pam received her MBA from Harvard Business School and a bachelor’s degree in Economics from the College of the Holy Cross in Worcester, MA.